Building a Brand for Workforce Excellence: Putting People First

Description

This course guides bank leaders and HR professionals in shaping a people-first employer brand that attracts top talent and inspires trust among clients and the community. Participants will explore how values-driven branding, values‑driven, people‑centered practices, and authentic storytelling can set their organization apart in a competitive market. Through practical examples and actionable strategies, learners will discover how all employees can contribute to building and sustaining a strong, positive brand—one that reflects the bank’s culture, supports business goals, and drives long-term success.

Audience: Leaders/Managers and HR Professionals

Length: 10 Minutes

Learning Objectives:
By the end of the course learners will be able to:

• Explain the value and impact of a people-first approach to attracting, growing, and retaining talent in banking.
• Apply strategies—values-driven branding, inclusive practices (including ERGs), authentic storytelling, and employee engagement—to build and sustain a people-first employer brand that attracts and retains top talent.

This course is part of the ABA Frontline Compliance program.